Is it time for new Head Shots?

Oh, don't get me wrong. A revised headshot will be useful as soon as it's done. But we're not talking about that. We're talking about a "brand overhaul." All of the sudden your logo is different, you have new business cards, a new website, and on and on and on. Does that ever happen?

If you're planning to get a new hairstyle to improve your brand and get headshots by a professional photographer, then you need to spend some time assessing the market and make an informed decision.

Photographers charge a lot for head shots and they usually charge a lot because the quality of work is exceptional. I know you've probably heard that before, but hear me out. Your brand is one thing nobody can "buy". But many people have tried to pay attention to you by taking photos of you, or purchasing your items. This has happened because people see your brand through your photos or products. So your brand is already being understood by other people as well as potential customers.

A professional brand isn't about just getting a fancy head shot that costs a lot of money, or going and changing your hairstyle to please everyone. Your brand is how people view you, from how much you charge, to how people admire your work. Should your professional image change? If you feel like it could be updated even in the slightest way, go for it! Just remember that the most important thing to remember is that your personal brand should represent YOU and YOUR WORK. Don't stray too far from who you are as a person--otherwise it will be hard for your prospective clients to get to know and recognize you!